Testing a Brand's Staying Power

How much staying power does your brand have? How much does your brand resonate with the customer?

The inspiration for this blog post came from a relatively recent Apple marketing campaign. In it, Apple’s people try to pay Mac users to switch to a PC. Later in the commercial, they also try to pay PC users to switch to Macs. A comparison of the users’ responses leads to some pretty interesting information about brand loyalty between PC and Mac users.

Here’s some food for thought: can you try that with your brand? If so, you might learn a lot about how your brand is connecting with your customers on an emotional level. How much would it take your customer to switch to a competitor from your brand? You’d better believe that your competition would like to know!